Opening a Krispy Kreme Doughnut in Spain Essay Example | Topics and Well Written Essays - 250 words

Opening a Krispy Kreme Doughnut in Spain - Essay Example The target group should be adolescents and children from affluent households who would not mind spending more for being a part of hip and happening brigade (ICMR, 2003). Undertaking local manufacturing operations This is perhaps the trickiest part of all since Krispy Kreme Doughnuts are advertised as tasting best when they are served hot off the frying pan. Hence, it is imperative that some sort of heating arrangement must be available at the outlet but the crucial question is whether local manufacturing operations should, rather, could be undertaken. Considering the distance between Spain and USA and also taking into account the freshness of these doughnuts which happens to be one of their USPs; even if the first few consignments are air freighted from US it would not be economically feasible to get them on a regular basis from United States. So, with some initial help from the parent company and under the sharp eyes of their quality controllers, local production must have to be und ertaken after imparting sufficient training to local recruits.